When is the submission deadline?

Submissions are due June 30, 2026. Questions must be submitted by June 12, 2026.

It was issued by University Of Illinois Chicago. The work is located in Chicago, Illinois, United States.

Who is a good fit for this opportunity?

Marketing agencies with higher education recruitment experience. Teams skilled in digital marketing, creative services, and SEO. Firms experienced with campaign analytics and ROI reporting. Demonstrated ability to align with university branding. Capacity to provide end-to-end enrollment and application support.

Graduate Student Marketing and Recruitment Solution (Due June 30, 2026)

Overview

Marketing, Advertising & Social Media

Chicago, Illinois, United StatesPosted: June 3rd, 2026Deadline: June 30th, 2026

Fit Score

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SUMMARY

A two-year contract opportunity to deliver end-to-end graduate student marketing and recruitment services, including creative campaigns, digital assets, enrollment support, and performance reporting for a major Illinois university.

KEY REQUIREMENTS

Must be a legal entity authorized to transact business or conduct affairs in Illinois
Must be registered with the Illinois State Board of Elections
Must hold a current Illinois Department of Human Rights (IDHR) Bidder Eligibility Number
Must be registered in the Illinois Procurement Gateway (IPG) and have an active, unexpired IPG Number
Must have a minimum of 5 years of demonstrated experience providing marketing, enrollment, and retention services for higher education institutions
Must provide at least 2 higher education client references from the last 3 years
Must have a dedicated Account Manager to oversee the partnership
Must be able to launch marketing campaigns within 45 days of contract execution
Must be able to complete market analysis within six weeks of contract execution

CONTRACT DURATION

36 months

TIMELINE

Pre-proposal conference: June 10th, 2026

Question deadline: June 12th, 2026

Submission due date: June 30th, 2026

QUESTION DEADLINE

June 12th, 2026

Issuing Agency

University Of Illinois Chicago

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The University seeks a comprehensive solution for graduate student marketing, recruitment, and retention across both online and on-campus programs. The selected vendor will be responsible for designing and executing targeted marketing campaigns to attract a diverse pool of domestic graduate students, ensuring all activities align with UIC branding standards.

Services required include the creation of tailored marketing materials, creative and design services, and content development for individual programs to enhance program visibility and enrollment. This encompasses digital marketing materials, advertisements, microsites, email campaigns, and social media strategies. The vendor must deliver responsive microsites, brochures, landing pages, HTML email templates, and media assets.

Additional responsibilities include providing data and ROI dashboards for campaign performance, application management, registration support, media buying, conversion optimization, SEO, social media advertising and management, and campaign/email remarketing. A pre-proposal meeting is scheduled for June 10, 2026, and all questions must be submitted by June 12, 2026. The contract period will span two years.

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Frequently asked questions

When is the submission deadline?: Submissions are due June 30, 2026. Questions must be submitted by June 12, 2026.
Who issued this RFP?: It was issued by University Of Illinois Chicago. The work is located in Chicago, Illinois, United States.
Who is a good fit for this opportunity?: Marketing agencies with higher education recruitment experience
Teams skilled in digital marketing, creative services, and SEO
Firms experienced with campaign analytics and ROI reporting
Demonstrated ability to align with university branding
Capacity to provide end-to-end enrollment and application support

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