When is the submission deadline?

Submissions are due June 22, 2026. Questions must be submitted by May 29, 2026.

What is the budget for this RFP?

Settle estimates the budget at $150,000 – $500,000. The issuer has not published an official figure.

It was issued by Suburban Mobility Authority For Regional Transportation. The work is located in Detroit, Michigan, United States.

Who is a good fit for this opportunity?

Full-service advertising and marketing agency. Experience with public sector or agency communications contracts. Strong capabilities in branding, media planning, and digital strategy. In-house or partnered video, photography, and graphic design team. Proven social media campaign development and execution experience. Ability to deliver measurable performance reporting and annual strategic plans. Capacity to support print, digital, outreach, and emerging media initiatives in Michigan.

General Advertising Services (Due June 22, 2026)

Overview

Marketing, Advertising & Social Media

Detroit, Michigan, United StatesPosted: May 14th, 2026Deadline: June 22nd, 2026

Fit Score

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SUMMARY

Michigan agency seeking a full-service marketing and advertising firm to deliver branding, media planning, digital strategy, creative production, and communications support. The resulting contract is anticipated to run for two years.

KEY REQUIREMENTS

BUDGET

Estimate

$150,000 – $500,000

CONTRACT DURATION

36 months

TIMELINE

Date Advertised: May 13th, 2026

Pre-Proposal Conference: May 27th, 2026

Requests for Clarification Deadline: May 29th, 2026

Proposal Due Date: June 22nd, 2026

QUESTION DEADLINE

May 29th, 2026

Issuing Agency

Suburban Mobility Authority For Regional Transportation

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The issuing agency is seeking a vendor to provide comprehensive general advertising and marketing services in Michigan. Required services include marketing, advertising, branding, media planning and management, digital media strategy, videography, photography, website content development and support, and broader communications support. The selected vendor will also be expected to develop and implement social media strategies, including content creation and campaign execution.

The scope includes development of an annual strategic marketing and communications plan, application of consistent branding across all communications, and support for community outreach initiatives through promotional campaigns and communications materials. The agency also requires market research and marketing strategy consulting, along with creative services such as graphic design and content development.

Deliverables may include digital advertising, video content, print materials, collateral pieces, vehicle graphics and branding, and emerging media or interactive technologies such as augmented reality where applicable. All recommended marketing and communications programs must include defined goals and measurable performance outcomes. A pre-bid meeting is scheduled for May 27, 2026, questions are due by May 29, 2026, and the contract term is expected to be two years.

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Frequently asked questions

When is the submission deadline?: Submissions are due June 22, 2026. Questions must be submitted by May 29, 2026.
What is the budget for this RFP?: Settle estimates the budget at $150,000 – $500,000. The issuer has not published an official figure.
Who issued this RFP?: It was issued by Suburban Mobility Authority For Regional Transportation. The work is located in Detroit, Michigan, United States.
Who is a good fit for this opportunity?: Full-service advertising and marketing agency
Experience with public sector or agency communications contracts
Strong capabilities in branding, media planning, and digital strategy
In-house or partnered video, photography, and graphic design team
Proven social media campaign development and execution experience
Ability to deliver measurable performance reporting and annual strategic plans
Capacity to support print, digital, outreach, and emerging media initiatives in Michigan

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