Fundraising and Direct Response Manager Services
Overview
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SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedIssuing Agency
American Lung Association
DESCRIPTION
The organization is seeking fundraising and direct response management services to oversee email fundraising and donor cultivation campaigns. Responsibilities include strategy, planning, review, testing, deployment, performance optimization, and support for campaign content designed to improve conversion, retention, and donor lifetime value.
The selected professional or firm will serve as the day-to-day point of contact for external fundraising agency partners, developing briefs, coordinating schedules and deliverables, and reviewing results. The role will also manage the development, testing, and optimization of digital fundraising tools, including automated journeys, donation forms, and SMS campaigns.
Additional responsibilities include building and maintaining triggered campaigns for donor cultivation, retention, and reactivation; supporting the development of a national SMS program; analyzing and reporting on email fundraising performance; identifying optimization opportunities; monitoring trends in fundraising, deliverability, privacy, and marketing automation; and coordinating with digital channel leads to provide a cohesive supporter experience.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due September 10, 2026.
- What is the budget for this RFP?
- The published budget is $72,000 – $85,000.
- Who issued this RFP?
- It was issued by American Lung Association. The work is located in Chicago, Illinois, United States.
- Who is a good fit for this opportunity?
- Fundraising and direct response marketing agencies or experienced independent consultants
- Expertise in email fundraising, donor cultivation, retention, and reactivation campaigns
- Experience managing automated journeys, donation forms, SMS programs, and marketing automation
- Strong capabilities in campaign analytics, testing, deliverability, privacy, and performance optimization
- Proven experience coordinating external agencies and cross-functional digital channel teams
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.