What is the budget for this RFP?

The published budget is $800,000 – $850,000.

It was issued by Florida Department of Agriculture and Consumer Services. The work is located in Tallahassee, Florida, United States.

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Fresh From Florida Grocery Retailer Marketing Program

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Overview

Marketing, Advertising & Social Media

Tallahassee, Florida, United StatesPosted: October 9, 2026

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SUMMARY

The Florida Department of Agriculture and Consumer Services intends to enter into a single source contract with Walmart Connect for promotional advertising of the "Fresh From Florida" brand.

KEY REQUIREMENTS

Must be able to coordinate in-store promotions with all individual Walmart store locations
Must be able to plan, coordinate, and execute in-store demos in Walmart stores nationwide
Must be able to plan and execute digital advertisements on deli and bakery department display screens
Must be able to plan, coordinate, and execute category-specific and seasonal events through in-store events
Must be able to plan and execute in-store audio ads in Walmart stores
Must be able to plan and publish website and social media advertisements on official vendor accounts

BUDGET

Verified

$800,000 – $850,000

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Florida Department of Agriculture and Consumer Services

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DESCRIPTION

The Florida Department of Agriculture and Consumer Services, through its Division of Marketing, intends to purchase promotional advertising for the "Fresh From Florida" brand via a partnership with Walmart Connect. The scope includes authorized use of the "Fresh From Florida" logo in Walmart circulars and ad placements, providing in-store signage and displays to identify Florida products, and promoting Florida commodities digitally on Walmart's website and social media platforms. The contract also covers in-store demos, category-specific events, and in-store audio advertisements.

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Frequently asked questions

What is the budget for this RFP?: The published budget is $800,000 – $850,000.
Who issued this RFP?: It was issued by Florida Department of Agriculture and Consumer Services. The work is located in Tallahassee, Florida, United States.

Analysis generated by Settle AI from the source RFP.

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Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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