Nevada is seeking a qualified vendor to execute a comprehensive fire prevention advertising campaign aimed at increasing public awareness and boosting recruitment for seasonal fire prevention and firefighting positions. The campaign's primary objective is to ensure adequate staffing and preparedness for wildfire response and mitigation efforts across the region.

The selected vendor will be responsible for delivering targeted advertising across a variety of media platforms, including streaming radio and TV, billboards, social media channels such as Facebook and Instagram, gas pump displays, and venues frequented by recreationalists and visitors to public lands. Content creation will include social media posts, banners provided for display at local events, and a series of three 15-second videos for use on Instagram and Facebook Reels, all emphasizing fire prevention topics and directing audiences to the Nevada Fire Info website for additional information.

In addition, the vendor will manage and monitor ad placements on platforms such as YouTube, Google Display Network, Facebook, and Instagram, and will supply all necessary creative assets, including videos, graphics, hashtags, and profile tags. The campaign’s performance must be tracked and reported, detailing total impressions achieved per platform to evaluate reach and effectiveness.