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Field Naming Sponsorship Services

Overview


Marketing, Advertising & Social Media
Mcallen, Texas, United StatesPosted: September 9, 2026Deadline: September 22, 2026

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SUMMARY


A five-year opportunity is available for a field naming sponsor at Veterans Memorial Stadium, including illuminated scoreboard signage, game commercials, broadcast and social media exposure, and live public address recognition.

KEY REQUIREMENTS


BUDGET

Verified

$50,000

CONTRACT DURATION


120 months

TIMELINE


Questions deadline: September 15th, 2026

Response deadline: September 22nd, 2026

QUESTION DEADLINE


September 15, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


Mcallen Independent School District

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION


The organization is seeking a vendor to provide field naming sponsorship services for one naming sponsor associated with Veterans Memorial Stadium. The sponsorship package will include prominent scoreboard advertising through an illuminated display face on the jumbotron scoreboard panel, positioned at the top of the scoreboard as a significant feature.

The package will also include a 30-second sponsor commercial played at least four times during each varsity home football game, with a minimum of one placement during each game quarter. Additional benefits include sponsorship recognition on varsity football live broadcasts and social media, as well as at least four public address announcements during each game.

Live sponsor recognition will also be provided during each high school’s first home district game, covering a total of three featured games. The resulting exposure will reach spectators, families, students, and community attendees. The contract term will be five years, and vendor questions must be submitted by September 15, 2026.

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Frequently asked questions


When is the submission deadline?
Submissions are due September 22, 2026. Questions must be submitted by September 15, 2026.
What is the budget for this RFP?
The published budget is $50,000.
Who issued this RFP?
It was issued by Mcallen Independent School District. The work is located in Mcallen, Texas, United States.
Who is a good fit for this opportunity?
  • Established regional or national brand seeking high-visibility sports sponsorship opportunities
  • Experience with stadium naming rights, athletic sponsorships, or event advertising
  • Capacity to support multi-year sponsorship commitments and commercial production
  • Strong interest in reaching students, families, sports spectators, and local communities

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