This RFP seeks a qualified vendor to manage and operate a certified farmers’ market in California. The selected contractor will oversee day-to-day operations, remain onsite during market hours to ensure safety and regulatory compliance, and actively enhance the market's atmosphere through innovative promotional ideas and adjunct programs. Responsibilities include implementing safety measures for cables and conduits, removing unauthorized signage or marketing materials as directed, and managing all aspects of onsite and offsite promotion including press releases, advertisements, direct mail, public service announcements, banners, and social media posts.

Additionally, the contractor must track and provide quarterly reports detailing market attendance, sales, and revenue. The vendor will be required to develop and implement a sustainability plan for unsold produce. The contract will be for a four-year term, with a requirement for a pre-proposal meeting and a deadline for questions set prior to submission.