(1) Vendor needs to provide experiential services.– Design, experiential delivery and activations, strategy and engagement, research and development, employee culture, guest services functions, hospitality training, and quality assurance as related to experiential services.– Eligible to provide services via competitive Task Order Solicitation (TOS).– Crafting innovative, research–and–data–driven experiential design concepts that reflect the unique identity, enhance the overall passenger experience and express the Big Idea through LA–unique experiences.– Designing layouts that optimize passenger flow, comfort, and accessibility while integrating aesthetic elements.– Develop communication and marketing strategies to keep stakeholders, including airlines, tenants, passengers, and the industry informed and engaged with our brand.– Develop and direct key programs and activations ensuring alignment with experience goals and commercial objectives, while capitalizing on emerging consumer trends.– Organizing and managing events that entertain and engage passengers or employees, such as live performances, exhibitions, and cultural showcases.– Design, assess commercial viability and have ability to implement commercial offerings that further bring the Experience to life. Assess existing commercial offerings against the ideal and guest experience principles to manage as a cohesive program, rather than separate workstreams.– Designing and implementing interactive marketing campaigns that encourage passenger and employee participation and engagement.– Designing and delivering comprehensive training programs that cover customer service, operations design and training, leadership training for hospitality environments, experiential activations, brand standards, and other ad hoc training needs that arise.(2) All the questions must be submitted no later than March 09, 2026.(3) Intent to bid must be submitted no later than March 20, 2026.