When is the submission deadline?

Submissions are due August 28, 2026. Questions must be submitted by August 17, 2026.

What is the budget for this RFP?

The published budget is $500,000.

It was issued by Capital District Transportation Authority. The work is located in Albany, New York, United States.

Who is a good fit for this opportunity?

Established corporate branding and sponsorship agency. Experience with transportation, mobility, bicycle, or public-sector branding programs. Capability to manage integrated physical, digital, marketing, and community engagement campaigns. Demonstrated experience with high-visibility multi-site brand activations. Strong transition, rebranding, and stakeholder communications capabilities.

Executive Branding Partner Service for Regional Bike Share System (Due August 28, 2026)

Overview

Marketing, Advertising & Social Media

Albany, New York, United StatesPosted: August 7, 2026Deadline: August 28, 2026

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SUMMARY

A regional bike share system seeks an exclusive branding partner for a five-year term, covering system naming, physical asset branding, digital presence, marketing, and community engagement across six counties. Non-incumbent vendors must provide a transition and rebranding plan.

KEY REQUIREMENTS

Must be an established manufacturer, authorized dealer, or firm holding appropriate licenses/certifications
Must be financially stable and able to substantiate financial statements
Must provide a minimum of five references, including two from largest applicable customers
Must register at www.sam.gov
Must include a detailed transition and rebranding plan if not the current partner
Must commit to a minimum annual investment of $500,000
Must comply with all State and Federal provisions, including insurance requirements

BUDGET

Verified

$500,000

CONTRACT DURATION

60 months

TIMELINE

Questions and requests for clarification due by August 17th, 2026.

Proposals due by August 28th, 2026.

Contract award expected in September or October 2026.

QUESTION DEADLINE

August 17, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Capital District Transportation Authority

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The selected vendor will serve as the exclusive executive branding partner for a regional bike share system operating across more than 100 stations, 600 bicycles, kiosks, a mobile application, a dedicated website, and marketing and community outreach programs spanning six counties. The partnership will provide high-visibility brand integration across physical assets, digital platforms, marketing campaigns, and community initiatives for a five-year contract period.

Responsibilities will include incorporating the partner’s name and identity into the official system name, visual identity, and public-facing materials; creating and using a sponsor composite logo; and applying branding to bicycles, including paint color, downtubes, chain stays, lockboxes, baskets, and skirt guards. Station and kiosk branding will include rack branding and sign panels.

The partnership will also include integration into annual marketing plans, promotional campaigns, community outreach, bike safety initiatives, the system website, member communications, social media channels, and influencer campaigns. Vendors that are not the current system branding partner must provide a detailed transition and rebranding plan and timeline to ensure operational continuity and a cohesive rider experience. Questions must be submitted by August 17, 2026.

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Frequently asked questions

When is the submission deadline?: Submissions are due August 28, 2026. Questions must be submitted by August 17, 2026.
What is the budget for this RFP?: The published budget is $500,000.
Who issued this RFP?: It was issued by Capital District Transportation Authority. The work is located in Albany, New York, United States.
Who is a good fit for this opportunity?: Established corporate branding and sponsorship agency
Experience with transportation, mobility, bicycle, or public-sector branding programs
Capability to manage integrated physical, digital, marketing, and community engagement campaigns
Demonstrated experience with high-visibility multi-site brand activations
Strong transition, rebranding, and stakeholder communications capabilities

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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