Vendor needs to provide event producer service.– Deliver a safer, more organized, more strategic event that aligns with updated objectives and addresses the lessons identified in the 2025 wrap report.– Event Producer will lead the planning, coordination, and delivery, ensuring a high–quality guest experience, strong alignment with farmers and vendors, compliance with all regulatory bodies, and a financially sustainable operational model.– Develop and manage the full 2026 event plan, production timeline, staffing plan, and budget.– Installing advance roadway signage.– Integrate waivers directly into ticket purchases or source a policy that does not require individual waivers.– Manage all scanning, check–in flow, and guest arrival logistics.– Create a mapped, vehicle–assigned signage plan for setup and takedown– Develop a more robust signage plan including distances between farms.– Recruit and manage operations staff and volunteers.– Begin sponsorship outreach in March with full support from event committee.– Support optional Saturday lead–in programming for visiting cyclists.– Develop custom proposals for presenting and gold–level partners– Coordinate the creation of digital tools (microsite and app, newcomer guide, QR systems).– Ensure consistent messaging across agencies, residents, farms, and riders.– Provide farms and vendor details for storytelling.