Vendor needs to provide ethical and sustainable advertising policy and revenue strategy technical assistance services.– Operating procedures for advertising partners, including a checklist for assessing advertising content, and protocols for when decisions may need to be referred to officials.– Operating procedures for officials to apply the ethical and sustainable advertising policy.– A detailed introduction to key approaches for creating commercial revenue through advertising and other partnerships.– Guidance on best practices for creating new commercial relationships with high–value partners, that are aligned with the ethical advertising policy.