(1) Vendor needs to provide enterprise social media posting and listening platform.– Agency is soliciting proposals from qualified vendors to provide an enterprise–level social media management and listening platform.– The selected platform will support centralized and campus–specific social media operations across multiple channels while enabling robust analytics, content management, and governance features to meet the diverse needs of a large public university system– The platform must support multiple campuses and administrative units, allowing each to manage its own accounts, content, calendars, and analytics independently, while maintaining system–wide oversight and reporting capabilities– Scope of Work• Posting and scheduling across all major social media platforms.• Centralized and campus–level content workflows, including approvals and shared calendars.• Advanced analytics and performance reporting at both unit and system–wide levels.• Real–time social listening capabilities to monitor sentiment and engagement trends• Posting and scheduling to all major social media platforms, including image uploads, hashtags, and post previews.• Post approval workflows allowing designated approvers to approve, edit, or reject posts from desktop or mobile devices.• Robust analytics and metrics reporting, including performance data for individual channels and aggregated reports.• Ability to create sub–accounts for each campus or business unit, ensuring secure access to their own channels, content, and asset libraries without visibility into others.• Ability to manage and reply to comments and messages directly within the platform.• Separate asset libraries per business unit.• Transparent pricing for adding new business units, channels, and users over the contract term to ensure predictable and manageable costs.• Calendar views of scheduled posts– Preferred functionality includes• Link–in–bio capabilities and the ability to auto–generate Instagram link pages.• Separate billin