A large Massachusetts public university system is seeking proposals from qualified vendors to provide an enterprise-level social media management and listening platform. The selected solution must support both centralized and campus-specific social media operations, serving multiple campuses and administrative units within the university system. Each unit should be able to independently manage its own accounts, content, calendars, and analytics, while permitting system-wide oversight, governance, and consolidated reporting.

The platform should include robust content posting and scheduling capabilities across all major social media channels, including support for image uploads, hashtags, post previews, and calendar views. It must offer real-time social listening features to monitor sentiment and engagement trends, as well as advanced analytics and performance reporting at both campus and system levels. Additionally, the solution should enable post approval workflows with designated approvers, accommodate both desktop and mobile access, and allow for secure sub-account creation and management for each unit, complete with separate asset libraries.

Other key requirements include the ability to manage and reply to comments and messages directly within the platform, transparent pricing for scaling the platform with additional units and users, and preferred features such as Link-in-bio capabilities and the automated creation of Instagram link pages. The solution should also support separate billing per campus or business unit, ensuring clear and predictable costs across the university system.