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Enterprise Social Media Operations and Listening Platform

Overview


Marketing, Advertising & Social Media
Waterford, Michigan, United StatesPosted: September 16, 2026Deadline: October 13, 2026

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SUMMARY


A three-year contract is sought for an enterprise social media management, publishing, engagement, monitoring, listening, and analytics platform serving multiple county departments. The solution must support major social networks, paid social activities, centralized workflows, and countywide administrative oversight.

KEY REQUIREMENTS


CONTRACT DURATION


60 months

TIMELINE


Request for Proposal Released: September 15th, 2026

Optional Pre-Bid Conference Call: September 22nd, 2026

Bidder Questions Due By: September 29th, 2026

Bidder Q&A Addendum Posted By: October 5th, 2026

Proposals Due: October 13th, 2026

Proposal Evaluation Period: October 19th, 2026 – October 23rd, 2026

Supplier Interviews: October 26th, 2026 – October 29th, 2026

Notice of Intent to Award: November 2nd, 2026 – November 6th, 2026

Contract Finalization and Execution: November 9th, 2026 – November 13th, 2026

Estimated Contract Start Date: November 16th, 2026 – November 20th, 2026

QUESTION DEADLINE


September 29, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


Oakland County Purchasing Division

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION


The organization seeks a vendor to provide an enterprise social media operations and listening platform supporting multiple departments and countywide communications. The solution should provide centralized tools for content creation, publishing and scheduling, account management, approvals, audience engagement, social listening, media monitoring, analytics, and reporting across major social media platforms.

The platform must support management and publication of content across social media accounts, workflow coordination and approvals, engagement with residents and stakeholders, responses to questions and concerns, account access and governance, and measurement of communication performance. It should also monitor social media, news media, and publicly available online sources to identify and analyze conversations, emerging issues, media coverage, public sentiment, trends, potential threats, rumors, and misinformation.

Required capabilities include support for Facebook, Instagram, YouTube, LinkedIn, and other major platforms, including account management, publishing, engagement, and monitoring, with any limitations or required native-platform activity clearly identified. The solution should support centralized publishing, paid social media activities, and enterprise administrator visibility into scheduled, drafted, pending approval, published, failed, and canceled posts across all county departments, accounts, and platforms. The contract period will be three years. A pre-bid meeting is scheduled for September 22, 2026, and questions must be submitted by September 29, 2026.

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Frequently asked questions


When is the submission deadline?
Submissions are due October 13, 2026. Questions must be submitted by September 29, 2026.
Who issued this RFP?
It was issued by Oakland County Purchasing Division. The work is located in Waterford, Michigan, United States.
Who is a good fit for this opportunity?
  • Enterprise social media management and listening platform provider
  • Demonstrated support for Facebook, Instagram, YouTube, LinkedIn, and other major platforms
  • Experience serving government agencies or large, multi-department organizations
  • Strong capabilities in social listening, media monitoring, sentiment analysis, and misinformation detection
  • Proven workflow, governance, analytics, reporting, and paid social media functionality

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