When is the submission deadline?

Submissions are due June 16, 2026. Questions must be submitted by June 4, 2026.

It was issued by California State University Channel Islands. The work is located in Camarillo, California, United States.

Who is a good fit for this opportunity?

Experienced in higher education enrolment marketing. Proficient in digital marketing strategies, including SEO and paid media. Skilled in CRM integration and data analytics. Ability to provide dedicated client account management. Proven track record in supporting admissions and enrolment for academic institutions.

Enrolment Strategy, Marketing and Coaching Services (Due June 16, 2026)

Overview

Education, Training & Libraries

Camarillo, California, United StatesPosted: May 19th, 2026Deadline: June 16th, 2026

Fit Score

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SUMMARY

Seeking a vendor to provide digital enrolment strategy, marketing, and student coaching services for extended university programs in California, with a two-year contract.

KEY REQUIREMENTS

Must have active, current engagements with at least one CSU campus or comparable California public university within the past three years
Must deliver enrollment marketing, admissions advising, and student coaching under a single contract and management structure
Must provide documented, measurable enrollment outcomes at a minimum of two comparable institutions
Must commit named, dedicated enrollment advisors to CSUCI programs
Must demonstrate ability to integrate with GA4, Google Search Console, and Google Tag Manager
Must provide student-level data passback to CSUCI's CRM
Must comply with FERPA, CCPA, and CSU data security requirements
Must be registered in Planet Bids to submit a proposal
Must be able to execute the contract within seven calendar days of award

CONTRACT DURATION

24 months

TIMELINE

Release of RFP: May 18th, 2026

Proposers Conference: May 28th, 2026

Written Question Deadline: June 4th, 2026

Final Addendum Posted: June 9th, 2026

Proposal Due Date: June 16th, 2026

Notification of Finalist Selection: Week of June 22nd, 2026

Finalist Interviews: Week of June 29th, 2026

Notice of Award: Week of July 6th, 2026

Return Signed Contract: Week of July 13th, 2026

Commencement of Services: Week of July 21st, 2026

QUESTION DEADLINE

June 4th, 2026

Issuing Agency

California State University Channel Islands

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DESCRIPTION

A request for proposals has been issued for comprehensive enrolment strategy, marketing, and student coaching services for extended university programs. The scope of work includes the development and execution of digital marketing strategies—such as paid search, SEO, social media, display advertising, content marketing, and email campaigns—targeted at prospective students.

The selected vendor will provide admissions and enrollment support, working with leads acquired organically, digitally, and directly. Full integration with the agency's existing technology stack (including GA4, Google Search Console, and Google Tag Manager) is required, along with CRM-based advising and data passback to ensure institutional records are consistently updated without redundant entry. Real-time, data-driven reporting for the entire enrolment funnel—from initial inquiry to student enrolment—is also expected.

A dedicated account manager will serve as the single point of contact for partnership and project management. The initial contract term is two years. Questions regarding the RFP must be submitted by June 4, 2026, and a pre-bid meeting will take place on May 28, 2026.

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Frequently asked questions

When is the submission deadline?: Submissions are due June 16, 2026. Questions must be submitted by June 4, 2026.
Who issued this RFP?: It was issued by California State University Channel Islands. The work is located in Camarillo, California, United States.
Who is a good fit for this opportunity?: Experienced in higher education enrolment marketing
Proficient in digital marketing strategies, including SEO and paid media
Skilled in CRM integration and data analytics
Ability to provide dedicated client account management
Proven track record in supporting admissions and enrolment for academic institutions

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