When is the submission deadline?

Submissions are due September 23, 2026. Questions must be submitted by September 11, 2026.

It was issued by Dutchess Community College. The work is located in Poughkeepsie, New York, United States.

Who is a good fit for this opportunity?

Enrolment marketing and higher education recruitment communications agency. Proven experience with CRM strategy, implementation, segmentation, and personalization. Expertise developing automated email and SMS journeys in Slate or comparable platforms. Capabilities in copywriting, messaging strategy, graphic design, and campaign testing. Experience marketing workforce credential or continuing education programs.

Enrolment Marketing, Recruitment Communications, and CRM Strategy and Implementation Services (Due September 23, 2026)

Overview

Marketing, Advertising & Social Media

Poughkeepsie, New York, United StatesPosted: September 3, 2026Deadline: September 23, 2026

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SUMMARY

The College seeks a vendor to develop and implement enrolment marketing, recruitment communications, and CRM strategies for workforce credential programs. The work includes audience segmentation, personalized email and SMS campaigns, automated communications, CRM optimization, testing, and creative services.

KEY REQUIREMENTS

Must hold current New York State Minority- and/or Women-Owned Business Enterprise (MWBE) certification
Must have experience supporting higher education institutions, workforce development organizations, or credential programs
Must have direct experience with Slate CRM
Must maintain required insurance coverage including Commercial General Liability, Professional Liability, and Cyber Liability
Must be able to provide digital deliverables compliant with WCAG 2.1, Level AA requirements

CONTRACT DURATION

24 months

TIMELINE

Questions due by September 11th, 2026.

Proposals due by September 23rd, 2026.

Anticipated commencement date is October 1st, 2026.

QUESTION DEADLINE

September 11, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Dutchess Community College

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The College is seeking a vendor to provide enrolment marketing, recruitment communications, and customer relationship management (CRM) strategy and implementation services for applicable workforce credential programs. Services may include strategic planning, creative development, marketing campaigns, communications, CRM optimization, implementation support, and related activities.

The selected vendor will develop messaging frameworks, audience personas, enrolment journey maps, segmentation and personalization strategies, and messaging addressing outcomes, affordability, program differentiation, and other enrolment considerations identified during discovery. The vendor will also develop or refine an enrolment marketing and communications strategy aligned with the applicable programs.

Deliverables may include personalized email communications within Slate, SMS content and templates compatible with the College-designated messaging platform, and triggered communications based on prospect actions such as inquiries, event registration, information-session attendance, application initiation or completion, admission, and enrolment. The vendor will test, validate, and remediate campaign logic, content, links, rendering, segmentation, triggers, and workflows before deployment, and provide copywriting, messaging, graphic design, and related creative services. Questions must be submitted by September 11, 2026.

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Frequently asked questions

When is the submission deadline?: Submissions are due September 23, 2026. Questions must be submitted by September 11, 2026.
Who issued this RFP?: It was issued by Dutchess Community College. The work is located in Poughkeepsie, New York, United States.
Who is a good fit for this opportunity?: Enrolment marketing and higher education recruitment communications agency
Proven experience with CRM strategy, implementation, segmentation, and personalization
Expertise developing automated email and SMS journeys in Slate or comparable platforms
Capabilities in copywriting, messaging strategy, graphic design, and campaign testing
Experience marketing workforce credential or continuing education programs

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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