Enrollment Marketing Services
Overview
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SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedCONTRACT DURATION
TIMELINE
Questions and requests for clarification due: October 1st, 2026
Responses to questions issued: October 5th, 2026
Proposal due date: October 9th, 2026
Presentation/Demonstration: End of October 2026
Anticipated notification of award: November 2026
Anticipated contract start date: January 2027
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
State University Of New York At Fredonia
DESCRIPTION
The university is seeking a vendor to provide enrollment marketing services under a one-year contract. The selected provider will develop and execute an annual enrollment recruitment strategy aligned with university enrollment goals, institutional priorities, available resources, and changing market conditions.
Services will include recruitment audience development, campaign timing, enrollment priorities, messaging, landing pages, lead generation, data exchange, attribution, performance reporting, prospective student identification and acquisition, inquiry generation, prospect and inquiry engagement, admitted student engagement, deposit and enrollment yield, and measurement of recruitment and enrollment outcomes.
The vendor will develop annual and cycle-specific recruitment strategies, assess the existing recruitment funnel and enrollment performance, evaluate student populations and geographic markets, support application-generation campaigns and outreach, develop target audience strategies, coordinate campaign calendars and enrollment priorities, and provide regular strategic consultation to university enrollment leadership. Questions must be submitted by October 1, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due October 7, 2026. Questions must be submitted by October 1, 2026.
- What is the budget for this RFP?
- The published budget is $350,000.
- Who issued this RFP?
- It was issued by State University Of New York At Fredonia. The work is located in Fredonia, New York, United States.
- Who is a good fit for this opportunity?
- Higher education enrollment marketing and student recruitment agency
- Experience developing integrated recruitment funnels and enrollment campaigns
- Expertise in lead generation, audience targeting, digital marketing, and student engagement
- Ability to analyze recruitment performance, attribution, and enrollment outcomes
- Proven experience advising university enrollment leadership throughout recruitment cycles
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.