A statewide initiative in North Carolina is seeking a qualified vendor to administer an energy efficiency campaign and provide ongoing website maintenance services. The primary objective is to promote home weatherization, energy efficiency, renewable energy, and electrification, targeting a diverse audience including homeowners, renters, and landlords.

The selected vendor will oversee campaign operations, manage a responsive website or landing page, and handle resident inquiries through streamlined workflows. Responsibilities include maintaining a customer database, providing data analytics at local and regional levels, and addressing customer complaints. The vendor will also be tasked with developing a locally informed branding package and implementing a comprehensive engagement strategy. This involves promoting the campaign via local media, collaborating with partner organizations, and facilitating participant recruitment across the region and state.

Additional duties include supporting social media outreach, managing digital advertising, organizing both in-person and virtual events, and providing regular campaign updates. The vendor is expected to offer accessible financing options, particularly for low-to-moderate income and credit-challenged households, and aid in the facilitation of bulk purchasing. A key aim is to expand access to electrification and clean energy technologies for all residential stakeholders.