An organization in Alberta is seeking an experienced advertising agency to provide services in support of electoral events. The selected vendor will be responsible for designing and executing comprehensive multimedia advertising campaigns, both for planned electoral cycles and on an ad hoc basis as needed. Services include creating and implementing campaigns focused on election officer recruitment, raising awareness of recent electoral changes, promoting voter registration, encouraging elector engagement, ensuring election integrity, and disseminating key election event information.

The agency will be expected to develop creative briefs, project plans, blocking charts, timelines, and contingency plans for potential event disruptions. Coordination with an existing media relations partner is required to ensure an integrated media approach across digital, broadcast, print, and out-of-home channels to maximize audience reach. Responsibilities also encompass media buying and scheduling, production of advertising and creative assets such as photography libraries and videos, and ensuring that information provided to electors is clear and accessible. The agency must comply with all legislated requirements related to electoral advertising and communication.