(1) Vendor needs to provide education and promotion campaign service. Marketing and advertising firms to develop and execute an integrated awareness educational and promotional campaign. The campaign will increase public awareness, understanding, capability, and engagement with the personal health record and its platform by reaching diverse audiences across the province through multiple media channels, including but not necessarily limited to digital, social, traditional, and community. Develop a campaign strategy including key messages, creative direction, and recommended channel mix. Implement the approved media plan and maintain ongoing coordination with media outlets and influencers throughout the campaign period. Produce full-length advertisements for use across selected media channels (e.g., television, radio, digital videos). Identify and recommend a list of potential influencers aligned with the campaign’s objectives and target audiences. Provide a comprehensive final report summarizing campaign reach, performance metrics, outcomes, and recommendations for future phases. (2) All the questions must be submitted no later than November 24, 2025.