Newfoundland is seeking a qualified vendor to develop and execute an integrated education and promotion campaign aimed at increasing public engagement with a personal health record platform. The selected vendor will be responsible for creating a comprehensive marketing and advertising strategy designed to build awareness, enhance understanding, and drive participation among diverse audiences throughout the province.

Key responsibilities include formulating a campaign strategy with clear key messages, creative direction, and a recommended mix of digital, social, traditional, and community media channels. The vendor will implement the approved media plan, coordinate with media outlets and influencers, and produce full-length advertisements for use across multiple platforms such as television, radio, and digital media. Additionally, the campaign will involve identifying and recommending influencers who align with the campaign's objectives and target demographics. Upon completion, the vendor must deliver a final report detailing campaign reach, performance metrics, outcomes, and suggestions for future initiatives.