A California agency seeks a qualified consultant to provide economic development strategic planning services focused on revitalizing a designated corridor. The primary objective is to create a Strategic Plan that establishes an economic baseline, defines the market context, and articulates a clear vision for sustainable growth within the area.

The scope of work includes developing a framework to support diverse development types, including retail and service commercial, office, multi-family residential, and other compatible uses. The plan should identify opportunities for adaptive reuse of existing buildings, and propose urban design elements that promote pedestrian activity and civic engagement.

The selected consultant will collaborate extensively with agency staff, community stakeholders, local businesses, the Agency Council, and relevant boards and committees. Deliverables include a comprehensive Strategic Plan that assesses economic potential, improves the corridor’s vibrancy, identifies solutions to market failures, and recommends strategies to support existing businesses, strengthen economic resiliency, and guide holistic growth. The plan should also set forth actionable goals, objectives, policies, and programs to maximize commercial opportunities—particularly on underutilized or vacant properties—while aligning with the agency’s General Plan for economic development.