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The University Of Texas Md Anderson Cancer Center

Direct Response Fundraising Strategy, Creative, and Growth Services

Budget
$250,000 – $1,000,000
Estimate
Location
  • Houston, Texas, United States
Posted
Nov 3, 2026
Category
Marketing, Advertising & Social Media

SUMMARY

The University of Texas MD Anderson Cancer Center is seeking an experienced agency to provide integrated direct response fundraising strategy, creative development, and audience growth services.
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  2. Scope and vendors researched

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DESCRIPTION

The University of Texas MD Anderson Cancer Center is soliciting proposals for an agency to support an integrated, data-informed direct response fundraising program. The scope includes strategy, creative development, audience growth, campaign execution, and reporting across channels such as direct mail, email, digital advertising, and telemarketing. The selected supplier will provide account leadership, budget management, and technology coordination to increase donor acquisition, retention, and long-term value.

KEY REQUIREMENTS

  • Must have experience leading direct response fundraising programs for nonprofit organizations of comparable scale and complexity
  • Must demonstrate expertise across direct mail, email, paid digital and offline acquisition, audience strategy, creative development, testing, analytics, and forecasting
  • Must demonstrate ability to translate advanced analytical findings into actionable media, audience, creative, channel, and fundraising optimization recommendations
  • Must have experience supporting health care, cancer, research, or other complex mission-based fundraising programs
  • Must have experience developing and deploying fundraising emails in Salesforce Marketing Cloud or a comparable enterprise platform
  • Must have the capability to manage sensitive constituent data in accordance with applicable security, privacy, consent, and records-management requirements
  • Must have a named account lead and a sufficiently experienced cross-functional team
  • Must have at least three references for comparable engagements and relevant case studies demonstrating measurable fundraising outcomes
  • Must disclose all subcontractors, offshore resources, actual or potential conflicts of interest, and material third-party dependencies
  • Must have adequate business continuity, staff transition, and escalation procedures in place

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Issuing Agency

The University Of Texas Md Anderson Cancer Center

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Frequently asked questions

What is the budget for this RFP?
Settle estimates the budget at $250,000 – $1,000,000. The issuer has not published an official figure.
Who issued this RFP?
It was issued by The University Of Texas Md Anderson Cancer Center. The work is located in Houston, Texas, United States.

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