Digital Media Campaign Services
Location:
Colorado, United States
Posted on:
Deadline:
Summary:
Seeking a digital media partner to provide full-service campaign management, targeting and reporting, with a focus on higher education enrollment goals for a one-year term.
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This RFP seeks a qualified partner to provide comprehensive digital media campaign services for a higher education institution, with a preference for firms experienced in serving community colleges. The selected vendor will deliver a full-service digital media solution, encompassing strategic planning, campaign execution, data capture, audience targeting, and performance reporting.
The scope of work includes development of an annual digital media strategy aligned with enrollment goals, monthly campaign planning and optimization, and delivery of actionable performance recommendations. The partner will deploy retargeting campaigns through display banner ads across programmatic networks and execute national or market-specific ad placements. Additional services include the use of Web ID technology to identify anonymous website visitors, addressable display advertising, and video advertising campaigns that leverage geofencing tactics. An Answer Engine Optimization (AEO) audit is also required. The contract will be for a one-year period.
Best-fit vendors:
• Demonstrated experience executing digital campaigns for higher education clients, especially community colleges
• Expertise in programmatic display, retargeting, video advertising, geofencing, and AEO audits
• Capability to provide comprehensive reporting, optimization, and strategic services
• Strong presence or previous projects in Colorado or national higher education markets
