A vendor is sought to provide digital media buying and management services, with a focus on supporting lead generation, brand visibility, and enrollment goals for graduate-level programs. The scope of work includes developing and maintaining a comprehensive digital media strategy, offering strategic guidance on audience targeting, channel selection, and budget allocation, and ensuring alignment with institutional messaging and objectives.

Responsibilities also cover the setup, management, and optimization of digital advertising campaigns across platforms such as Google, LinkedIn, Meta, YouTube, and Reddit. This encompasses account setup, campaign execution, implementation of targeting and bidding strategies, and coordination on creative assets and landing pages with the institution's team. The vendor will act as the pass-through entity for paid media investments, overseeing payment to digital platforms, invoice management, media spending reconciliation, and maintaining transparency in management and media costs.

Ongoing campaign performance management, including continuous monitoring, data-driven optimization of targets and creative, and comprehensive reporting to inform decision-making, are integral deliverables of this engagement. The vendor must also comply with all financial, procurement, and reporting standards set by the institution.