(1) Vendor needs to provide digital marketing solutions. • Manage and optimize multi–channel campaigns (paid and organic) across priority fundraising markets. • Develop and execute data–driven strategies leveraging analytics to improve conversion, ROAS, and donor lifetime value. • Implement app and web campaigns aimed at increasing installs, single donations, and recurring subscriptions. • Provide actionable insights on donor behavior to guide budget allocation and performance optimization. • Ensure efficiency and transparency in managing multimillion–dollar budgets and tracking key metrics (Customer Acquisition Cost, Lifetime Value of Donors, Returns on Add Spend).