An organization is seeking a qualified vendor to provide comprehensive digital marketing solutions, with a core focus on supporting fundraising initiatives. The selected vendor will be responsible for managing and optimizing multi-channel campaigns—including both paid and organic strategies—targeted at key fundraising markets.

Primary responsibilities include developing and executing data-driven digital marketing strategies that leverage analytics to improve conversion rates, return on ad spend (ROAS), and donor lifetime value. The vendor will also implement app and web-based campaigns to drive increases in app installs, single donations, and recurring subscriptions.

Additional expectations include furnishing actionable insights on donor behavior to inform budget allocation and performance enhancements. The vendor must demonstrate efficiency and transparency in managing large-scale budgets and tracking essential key metrics such as Customer Acquisition Cost, Donor Lifetime Value, and Return on Ad Spend.