An organization is seeking a vendor to provide comprehensive digital marketing solutions, with a primary focus on supporting fundraising initiatives. The selected vendor will be responsible for managing and optimizing multi-channel campaigns, both paid and organic, targeting key priority markets.

Key responsibilities include developing and executing data-driven strategies that utilize analytics to enhance conversion rates and increase donor lifetime value. The vendor will be expected to design and implement app and web campaigns aimed at boosting installs, generating single donations, and encouraging recurring subscriptions.

In addition, the vendor must deliver actionable insights into donor behavior to inform budget allocation and optimize campaign performance. Oversight will involve managing multimillion-dollar budgets with an emphasis on efficiency, transparency, and continual tracking of essential fundraising metrics such as Customer Acquisition Cost, Lifetime Value of Donors, and Returns on Ad Spend.