Digital Marketing Services for Graduate Business Programs
Overview
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SUMMARY
DESCRIPTION
The vendor will provide a comprehensive digital marketing strategy and campaign execution for graduate business programs. The work will focus on digital advertising and lead generation initiatives designed to attract and convert qualified prospective students.
Services will include paid digital campaigns across Meta, Google, LinkedIn, and other strategically aligned platforms; retargeting; audience segmentation and targeting; landing page strategy and optimization; conversion rate optimization; search engine optimization (SEO); large language model optimization (LLMO); generative engine optimization (GEO); A/B testing; continuous campaign optimization; and campaign performance reporting and analytics. All questions must be submitted no later than August 6, 2026.
Similar RFPs
Frequently asked questions
- When is the submission deadline?
- Submissions are due August 20, 2026.
- Who is a good fit for this opportunity?
- Digital marketing agency with higher education or graduate program experience
- Demonstrated expertise in paid media across Meta, Google, LinkedIn, and related platforms
- Proven capabilities in lead generation, retargeting, audience segmentation, and conversion rate optimization
- Experienced SEO, LLMO, GEO, landing page, and A/B testing specialists
- Strong campaign analytics, reporting, and continuous optimization capabilities
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.