When is the submission deadline?

Submissions are due October 29, 2026. Questions must be submitted by October 15, 2026.

What is the budget for this RFP?

The published budget is $420,000.

It was issued by The City University Of New York. The work is located in Long Island City, New York, United States.

Who is a good fit for this opportunity?

Digital marketing agency with comprehensive campaign development and execution capabilities. Experience marketing to prospective and current students or serving educational institutions. Expertise in audience analytics, performance measurement, and return-on-investment optimization. Demonstrated ability to manage multi-channel digital marketing and advertising campaigns.

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Digital Marketing Services

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Overview

Marketing, Advertising & Social Media

Long Island City, New York, United StatesPosted: September 24, 2026Deadline: October 29, 2026

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SUMMARY

A digital marketing firm is sought to deliver data-driven campaigns that strengthen brand awareness, student engagement, enrollment, and outreach. The anticipated contract term is two years.

KEY REQUIREMENTS

Must have at least four years of experience delivering services similar in size, scope, and complexity.
Must have a verifiable operating history of at least three years with at least 5 clients in higher education or community engagement.
Must have experience developing and managing multilingual and multicultural marketing campaigns.
Must maintain workers' compensation and disability insurance coverage as required by New York State law.
Must comply with New York State Procurement Lobbying Law.
Must meet 30% participation goal for MWBE and 6% for SDVOB.
Must provide proof of insurance including Commercial General Liability, Professional Liability/Errors & Omissions, and Cyber Extortion policies.

BUDGET

Verified

$420,000

CONTRACT DURATION

24 months

TIMELINE

September 23rd, 2026: RFP issued.

October 15th, 2026: Written questions due by 2:00 PM.

October 29th, 2026: Proposal submission due by 2:00 PM.

October 1st, 2026: Estimated contract commencement date.

QUESTION DEADLINE

October 15, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

The City University Of New York

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The issuing organization is seeking a digital marketing firm to provide comprehensive marketing and advertising services that enhance brand awareness, increase engagement with prospective and current students, and support institutional enrollment and outreach objectives.

The selected vendor will develop and implement strategic, data-driven marketing campaigns across digital channels. Services should leverage industry best practices, audience analytics, and performance metrics to maximize reach and return on investment. The contract period will be two years.

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Frequently asked questions

When is the submission deadline?: Submissions are due October 29, 2026. Questions must be submitted by October 15, 2026.
What is the budget for this RFP?: The published budget is $420,000.
Who issued this RFP?: It was issued by The City University Of New York. The work is located in Long Island City, New York, United States.
Who is a good fit for this opportunity?: Digital marketing agency with comprehensive campaign development and execution capabilities
Experience marketing to prospective and current students or serving educational institutions
Expertise in audience analytics, performance measurement, and return-on-investment optimization
Demonstrated ability to manage multi-channel digital marketing and advertising campaigns

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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