Digital Marketing Services
Overview
Settle Signals
Market intelligence for public sector sales teams
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SUMMARY
DESCRIPTION
The organization seeks a vendor to provide digital marketing services focused on attracting and converting qualified prospective students. The engagement will support digital advertising and lead generation initiatives aligned with Bauer’s marketing goals.
Services are expected to include paid digital campaigns across Meta, Google, LinkedIn, and other relevant platforms; retargeting; audience segmentation and targeting; landing page strategy and optimization; conversion rate optimization; search engine optimization (SEO); large language model optimization (LLMO); generative engine optimization (GEO); A/B testing; continuous campaign optimization; and campaign performance reporting and analytics.
Similar RFPs
Frequently asked questions
- When is the submission deadline?
- Submissions are due August 20, 2026.
- Who is a good fit for this opportunity?
- Digital marketing agency with higher education or student recruitment experience
- Proven expertise in paid campaigns across Meta, Google, LinkedIn, and other digital platforms
- Capabilities in SEO, LLMO, GEO, landing page optimization, and conversion rate optimization
- Strong analytics, reporting, A/B testing, and continuous campaign optimization capabilities
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.