When is the submission deadline?

Submissions are due July 6, 2026. Questions must be submitted by June 12, 2026.

Who is a good fit for this opportunity?

Proven experience executing large-scale digital marketing campaigns. Expertise in multi-platform paid media buying and optimization. Ability to develop creative assets for digital campaigns, including video and landing pages. Familiarity with lead generation and recruitment marketing. Strong reporting and analytics capabilities.

Digital Marketing Services (Due July 6, 2026)

Overview

Marketing, Advertising & Social Media

Cheyenne, Wyoming, United StatesPosted: June 6th, 2026Deadline: July 6th, 2026

Fit Score

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SUMMARY

Seeking a partner to deliver and manage comprehensive digital marketing campaigns aimed at recruitment and public awareness in Wyoming, including paid media execution and detailed performance reporting.

KEY REQUIREMENTS

Must have ability and expertise to perform the contract
Must carry cyber liability insurance with $2,000,000 limits
Must provide a certificate of good standing from the Wyoming Secretary of State
Must provide at least three corporate references
Must provide two references for each proposed staff member
Must identify a single point of contact for contract management
Must submit a marketing plan and project management plan
Must comply with Wyoming Public Records Act
Must comply with Americans with Disability Act and Wyoming Fair Employment Practices Act

CONTRACT DURATION

36 months

TIMELINE

RFP Release Date: June 5th, 2026

Closing Date for Questions: June 12th, 2026

Response to Questions Returned: June 18th, 2026

RFP Submission Due Date: July 6th, 2026

Oral Presentations/Interviews: July 9th, 2026

Tentative Award Date: July 2026

QUESTION DEADLINE

June 12th, 2026

Issuing Agency

Wyoming Department Of Administration And Information, General Services Division, Procurement Section

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The project calls for a vendor to provide comprehensive, performance-driven digital marketing services to support recruitment and public awareness efforts. The selected contractor will be responsible for executing and managing paid digital marketing campaigns, developing campaign strategies, and implementing full-funnel lead generation systems that directly support recruiter operations.

The contractor must produce all required marketing and advertising assets, including ad copy, graphic design, video content, and landing pages, ensuring they align with agency branding and messaging. Management of all paid digital campaigns will include platforms such as Facebook, Instagram, LinkedIn, Google, YouTube, and X, with responsibilities spanning media buying, audience targeting, A/B testing, budget allocation, and ongoing campaign optimization.

The vendor is also tasked with providing campaign-specific and monthly performance reports, as well as quarterly presentations with key metrics like cost per lead, conversion rates, overall campaign performance, and strategic recommendations. Services should be performance-focused and directly address recruitment, retention, and public awareness objectives through targeted, data-driven marketing strategies.

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Frequently asked questions

When is the submission deadline?: Submissions are due July 6, 2026. Questions must be submitted by June 12, 2026.
Who issued this RFP?: It was issued by Wyoming Department Of Administration And Information, General Services Division, Procurement Section. The work is located in Cheyenne, Wyoming, United States.
Who is a good fit for this opportunity?: Proven experience executing large-scale digital marketing campaigns
Expertise in multi-platform paid media buying and optimization
Ability to develop creative assets for digital campaigns, including video and landing pages
Familiarity with lead generation and recruitment marketing
Strong reporting and analytics capabilities

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