Digital Marketing Services
Overview
Fit Score
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SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedCONTRACT DURATION
TIMELINE
RFP Issued: May 15th, 2026
Deadline for Questions: May 22nd, 2026
Answers to Questions: May 29th, 2026
Proposal Due Date: June 15th, 2026
QUESTION DEADLINE
Issuing Agency
Texas Veterans Commission
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
The issuing agency seeks a vendor to provide digital marketing services for a one-year contract term. The work includes digital media planning and execution to reach diverse veteran audiences, including rural, underserved, and urban populations. The selected vendor will help develop and recommend a digital strategy and implement paid digital advertising campaigns across approved platforms such as search, display, video, and social media.
The contractor will be responsible for executing media buys in accordance with approved plans, budgets, and timelines, while monitoring campaign performance and optimizing placements to improve reach, engagement, and lead quality. The scope also includes supporting lead generation and brand awareness efforts by directing traffic to agency-designated landing pages and points of contact, with an emphasis on generating high-quality leads aligned with agency service volume and program capacity.
In addition, the vendor must provide tracking, analytics, and monthly spend reporting. This includes documenting advertising expenditures, reporting on budget allocation and remaining balances, and maintaining records for media buys and invoices in accordance with state requirements. The agency must retain administrative access to all advertising platforms and campaign accounts used under the contract. Questions are due by May 22, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due June 15, 2026. Questions must be submitted by May 22, 2026.
- What is the budget for this RFP?
- The published budget is $51,000.
- Who issued this RFP?
- It was issued by Texas Veterans Commission. The work is located in Texas, United States.
- Who is a good fit for this opportunity?
- Digital marketing agency with paid media planning and buying expertise
- Experience serving public sector or veteran-focused outreach campaigns
- Strong capabilities in search, display, video, and social media advertising
- Proven lead generation and conversion optimization experience
- Robust analytics, reporting, and budget tracking processes
- Ability to manage compliant campaign records and maintain transparent account access
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