The organization seeks a vendor to provide comprehensive digital marketing services focused on AI-assisted, data-driven enrollment for prospective students. The scope includes the development of enrollment marketing content, such as digital advertisements and social media campaigns, with tailored messaging for graduate-level, working professional, and agribusiness audiences.

Responsibilities involve distributing content across web-based and digital communication platforms, executing targeted digital marketing campaigns, and employing artificial intelligence and analytics to identify, segment, and engage audiences. The vendor will manage inquiry services, including online chat and digital response capabilities, as well as live, virtual, and evergreen recruitment events, with promotion and participant tracking.

Additional requirements include providing ongoing monitoring of marketing performance, analytics relating to inquiries and conversion trends, market analysis and enrollment forecasting, and maintaining platforms and hosting support for enrollment marketing activities. The contract period is two years.