(1) Vendor needs to provide digital marketing services.– Provide digital advertising strategy, creative development, and media placement.– Full–service digital marketing partner to develop and– Execute data–driven, brand–aligned campaigns that elevate awareness, engagement and enrolments conversion across key audiences.– Include both administrative fees and media costs, with copies of all media platform invoices i.e. Google, meta, TikTok, etc.– Provide continuous optimization and data–driven management of all digital campaigns,– Including media buying, bid strategy, ad placement, and creative testing.– Demonstrate proficiency in leveraging first–party data and CRM integrations for audience segmentation, remarketing, and lookalike modeling.– Recommend new and emerging technologies including AI–assisted optimization tools to enhance campaign efficiency, targeting, and creative performance.– Ensure all creative concepts, messaging, and deliverables adhere to official brand guidelines, maintaining consistency in tone, color, typography, photography and all current accessibility standards.– Produce ad copy and creative assets for multiple formats static, video, animation, and vertical short–form with quarterly creative refreshes and ongoing consultation with the university’s marketing team. (2) The contract period will be for one year. (3) All the questions must be submitted no later than February 23, 2026.