A California-based health policy and law program is seeking a qualified vendor to provide comprehensive digital marketing services. The objective is to enhance program visibility, attract prospective students, support enrollment growth, and reinforce the program’s reputation on a national scale.

The selected digital marketing firm will be responsible for developing and executing strategic, data-driven marketing initiatives focused on audiences within the health care and health-related sectors. Services will span all major digital channels, including Google, Bing, Meta platforms (Facebook and Instagram), YouTube, and LinkedIn. The vendor will also employ innovative, creative, and AI-driven strategies to inspire engagement and increase conversion rates.

Scope of work includes a multi-channel digital campaign strategy and execution, search engine optimization (SEO) and related e-marketing services, and creative content development. Specifically, the vendor will manage the creation and distribution of email campaigns to leads throughout the admissions cycle, with targeted communication highlighting application deadlines.