A UK-based organization is seeking a vendor to provide comprehensive digital marketing services for the 2026 pilot year. The primary objective is to design, implement, and operate a digital lead-acquisition and paid media program tailored toward fundraising, increasing visibility, and building targeted audiences.

The scope of services includes strategic planning, paid media campaign execution, and continual optimization toward multiple acquisition goals such as newsletter subscriptions, one-off donations, regular donor registrations, and peer-to-peer (P2P) fundraising page creations. Vendors will be responsible for producing creative assets for paid advertising across various formats, including static visuals, carousels, and short videos. These assets should be adapted for different platforms, objectives, and audience segments, with planned refresh cycles and structured A/B testing to maintain engagement and effectiveness.

The selected vendor will also provide comprehensive reporting, monitoring, and learning processes to measure campaign performance and guide ongoing improvements. Effective governance and coordination with the organization will be required. Prospective vendors should note that questions regarding this opportunity must be submitted by January 26, 2026.