The Ohio tourism sector is seeking a vendor to deliver comprehensive digital marketing services for its industry partners. This initiative aims to enhance the visibility and visitation of local attractions, destinations, festivals, and events through strategic advertising and custom content creation.

The selected vendor will manage and execute Google paid search and Meta paid advertising campaigns for partners participating in the Joint Marketing Program. Responsibilities include providing access to professional media specialists and established advertising channels to ensure data-driven outcomes. Services involve the development, implementation, optimization, and reporting of targeted search engine marketing campaigns, as well as offering consultation on social media marketing strategies.

Vendors will develop tailored campaign recommendations for partner review and approval prior to launch, ensuring campaigns are aligned with each partner's unique goals. This opportunity is ideal for agencies with strong expertise in digital marketing within the tourism and hospitality industries.