A California-based college is seeking a digital marketing agency to manage, assess, and optimize paid digital marketing and advertising campaigns in support of college-specific initiatives. The selected agency will benchmark current digital advertising efforts, provide strategic recommendations, and oversee the setup and deployment of all future campaigns.

Expertise is required in display advertising, video ads, geofencing, and management of advertising campaigns across platforms such as Meta, TikTok, X or Blue Sky, as well as the development of look-a-like audiences and comprehensive campaign strategies. The agency will also provide consulting services on best practices for digital advertising and enrollment marketing specific to public universities, and should demonstrate the ability to integrate with CRM technology and social media management tools.

Ongoing campaign monitoring, performance optimization, and timely communication with a dedicated account executive are essential. The agency will utilize search engine marketing, specifically Google Ads, to reach potential students and leverage social media platforms including Instagram, Facebook, LinkedIn, TikTok, X or Blue Sky, and YouTube, based on audience needs. The contract period is set for two years.