(1) Vendor needs to provide digital marketing service. – A digital marketing agency to manage paid digital marketing and advertising campaigns for college-specific initiatives. – Assessment of our current digital advertising campaigns to benchmark and make recommendations. – Setup and deployment of all digital marketing and advertising campaigns. – Consulting on best practices in digital advertising and enrolment marketing for public universities. – Expert services in display advertising, video ads, geofencing, meta, TikTok, x or blue sky social media ads, look-a-like audiences, and campaign strategies. – Monitor paid media campaigns and optimize the campaigns to improve performance and efficiency. – Ability to integrate with CRM technology and social media management tools. – Access to an account executive for ongoing questions and campaign optimizations, and timely response to campaign needs. – Search engine marketing use google ads to target students searching for educational opportunities. – Social media leverage platforms like Instagram, Facebook, LinkedIn, TikTok, x or BlueSky, and YouTube, based on audience preferences. (2) The contract period will be for two years. (3) All the questions must be submitted no later than February 4, 2026.