When is the submission deadline?

Submissions are due June 16, 2026. Questions must be submitted by May 29, 2026.

What is the budget for this RFP?

Settle estimates the budget at $50,000 – $250,000. The issuer has not published an official figure.

It was issued by New Mexico State University. The work is located in Las Cruces, New Mexico, United States.

Who is a good fit for this opportunity?

Full-service digital marketing and media buying agency. Experience managing multi-channel promotional campaigns. Strong capabilities in audience targeting, keyword strategy, and campaign optimization. Proven expertise with Google Analytics and performance reporting. Ability to negotiate and place media buys across online and non-traditional channels. Experience serving public sector or institutional clients in the United States.

Digital Campaigns Professional Media and Advertising Services (Due June 16, 2026)

Overview

Marketing, Advertising & Social Media

Las Cruces, New Mexico, United StatesPosted: May 12th, 2026Deadline: June 16th, 2026

Fit Score

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SUMMARY

Seeking an on-call media and advertising firm to plan, buy, execute, and analyze digital promotional campaigns in New Mexico. Scope includes strategy, media buying, analytics, targeting, and campaign optimization.

KEY REQUIREMENTS

BUDGET

Estimate

$50,000 – $250,000

TIMELINE

Issuance of Proposal: May 11th, 2026

Deadline for Questions: May 29th, 2026

Deadline for Addendum(s): June 8th, 2026

Submission of Proposal: June 16th, 2026

QUESTION DEADLINE

May 29th, 2026

Issuing Agency

New Mexico State University

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The issuing organization is seeking a vendor to provide professional media and advertising services for digital campaigns on an as-needed basis. The scope includes media strategy, media buying, campaign analysis, and the strategic development and execution of promotional campaigns.

Services include researching media trends for targeted audiences, reviewing existing and potential markets or regions, and recommending media strategies across online and non-traditional channels. The selected vendor is also expected to negotiate with media outlets, plan and implement media buys, develop key performance indicators and performance measures, establish tracking methods and benchmarks including Google Analytics, and schedule, optimize, monitor, and report on active campaigns. Additional responsibilities include building online campaigns, including discovery, keyword development, audience and regional targeting, and platform setup.

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Frequently asked questions

When is the submission deadline?: Submissions are due June 16, 2026. Questions must be submitted by May 29, 2026.
What is the budget for this RFP?: Settle estimates the budget at $50,000 – $250,000. The issuer has not published an official figure.
Who issued this RFP?: It was issued by New Mexico State University. The work is located in Las Cruces, New Mexico, United States.
Who is a good fit for this opportunity?: Full-service digital marketing and media buying agency
Experience managing multi-channel promotional campaigns
Strong capabilities in audience targeting, keyword strategy, and campaign optimization
Proven expertise with Google Analytics and performance reporting
Ability to negotiate and place media buys across online and non-traditional channels
Experience serving public sector or institutional clients in the United States

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