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Digital Billboard Advertising Sales and Revenue Sharing Services

Overview


Marketing, Advertising & Social Media
Sacramento, California, United StatesPosted: September 18, 2026Deadline: October 30, 2026

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SUMMARY


The university seeks an experienced digital billboard operator to install and manage three billboards, sell approved advertising, maintain secure content systems, and provide revenue-sharing payments and reporting under a five-year contract.

KEY REQUIREMENTS


CONTRACT DURATION


60 months

TIMELINE


RFP Issuance: September 17th, 2026

Vendor Inquiry Deadline: October 19th, 2026

Q&A/Addendum Release: October 22nd, 2026

Phase I - Qualifications Due: October 30th, 2026

Phase I Evaluation: November 2nd-6th, 2026

Shortlist/Phase II Invitation: November 9th, 2026

Phase II - Financial Proposal Due: November 16th, 2026

Phase II Presentations/Interviews: November 18th-20th, 2026

Evaluation Committee Final Scoring: November 20th, 2026

Selection Recommendation: November 23rd, 2026

Notice of Intent to Award: November 30th, 2026

Contract Finalization & Execution: December 8th-18th, 2026

Project Kickoff/Start Date: December 21st, 2026

QUESTION DEADLINE


October 19, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


California State University, Sacramento

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DESCRIPTION


The university is seeking a qualified provider to furnish, install, operate, and manage three digital billboards located on university property. The provider will develop, market, sell, and administer university-approved advertising opportunities while supporting a long-term business relationship that generates sustainable advertising revenue and protects the university’s educational mission, institutional values, and brand.

The selected provider will supply and maintain a secure content management system for remote management of all three billboards. All software, network connections, remote-access platforms, and cloud-based systems used to operate the billboards must comply with applicable university information technology and cybersecurity requirements. Responsibilities will include advertising scheduling, content management, system monitoring, technical support, coordination of university-approved content, billboard maintenance, and asset management.

The provider will collect advertising revenue, remit the university’s minimum annual guarantee and revenue-sharing payments, and provide financial and sales reporting. The opportunity is intended for regional or national outdoor advertising and digital billboard firms with demonstrated experience operating digital billboards, selling advertising inventory, maintaining advertiser relationships, and generating sustainable revenue. The contract period will be five years.

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Frequently asked questions


When is the submission deadline?
Submissions are due October 30, 2026. Questions must be submitted by October 19, 2026.
Who issued this RFP?
It was issued by California State University, Sacramento. The work is located in Sacramento, California, United States.
Who is a good fit for this opportunity?
  • Regional or national outdoor advertising and digital billboard firm
  • Demonstrated experience operating and maintaining digital billboards
  • Established advertising sales and advertiser relationship management capabilities
  • Secure content management and remote billboard operations expertise
  • Proven ability to manage revenue collection, reporting, minimum guarantees, and revenue sharing
  • Experience meeting university information technology and cybersecurity requirements

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