When is the submission deadline?

Submissions are due November 10, 2026. Questions must be submitted by October 21, 2026.

What is the budget for this RFP?

The published budget is $500,000.

Who is a good fit for this opportunity?

Integrated marketing agency with digital and traditional media expertise. Experience serving community colleges or higher education institutions. Proficiency with Salesforce/TargetX, Google Analytics, and Google Tag Manager. Demonstrated capabilities in paid search, paid social, programmatic, OTT/CTV, and streaming media. Strong video-first storytelling and short-form social content capabilities. Experience managing multi-year campaigns and brand awareness programs.

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Overview

Marketing, Advertising & Social Media

Des Plaines, Illinois, United States; Skokie, Illinois, United States; Evanston, Illinois, United StatesPosted: September 23, 2026Deadline: November 10, 2026

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SUMMARY

A community college is seeking a marketing partner for a three-year, $500,000 engagement covering integrated digital and traditional campaigns, CRM and analytics integration, paid media, social media, and video-first brand awareness initiatives.

KEY REQUIREMENTS

Must be a current Google Premier Partner
Must demonstrate expertise in Google Ads, Google Analytics, video advertising, and campaign measurement
Must demonstrate experience with Google Tag Manager implementation and campaign tracking
Must demonstrate experience in higher education marketing and the community college sector
Must demonstrate experience developing and executing media plans for the Northwest Chicago Demographic Marketing Area
Must comply with the Equal Employment Opportunity Clause
Must pay not less than the prevailing wage for labor
Must be certified by the Illinois Commission on Equity and Inclusion as a BEP vendor if applicable
Must provide a live 24/7 dashboard for campaign visibility

BUDGET

Verified

$500,000

CONTRACT DURATION

36 months

TIMELINE

Deadline to submit questions: October 21st, 2026

Deadline for vendors' submission of proposals: November 10th, 2026

Virtual interviews with select vendors: December 7th–9th, 2026

Approval from Board of Trustees: March 17th, 2027

Contract starts: July 1st, 2027

QUESTION DEADLINE

October 21, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Oakton College

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The organization seeks a vendor to provide integrated digital and traditional marketing services for a community college. Services will support the institutional website, landing pages, and Salesforce/TargetX CRM system, while leveraging Google Analytics, Google Tag Manager, and existing social media platforms.

Campaigns may use paid search, paid social, programmatic display and video, streaming audio and video through OTT and CTV, digital advertising networks, mobile advertising, geofencing, and remarketing or retargeting. The organization is increasingly focused on video-first storytelling and audience engagement through connected television, streaming platforms, YouTube, and short-form social video environments.

The marketing program will also strengthen brand awareness, relevance, and connections across the community college audience. The contract period will be three years, with a budget of $500,000. Questions must be submitted by October 21, 2026.

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Frequently asked questions

When is the submission deadline?: Submissions are due November 10, 2026. Questions must be submitted by October 21, 2026.
What is the budget for this RFP?: The published budget is $500,000.
Who issued this RFP?: It was issued by Oakton College. The work is located in Des Plaines, Illinois, United States; Skokie, Illinois, United States; Evanston, Illinois, United States.
Who is a good fit for this opportunity?: Integrated marketing agency with digital and traditional media expertise
Experience serving community colleges or higher education institutions
Proficiency with Salesforce/TargetX, Google Analytics, and Google Tag Manager
Demonstrated capabilities in paid search, paid social, programmatic, OTT/CTV, and streaming media
Strong video-first storytelling and short-form social content capabilities
Experience managing multi-year campaigns and brand awareness programs

Analysis generated by Settle AI from the source RFP.

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