Digital and Social Media Planning and Buying Services
Overview
Settle Signals
Market intelligence for public sector sales teams
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.
SUMMARY
DESCRIPTION
The issuing organization is seeking a vendor to provide digital and social media planning and buying services in support of awareness, engagement, recruitment, event promotion, stakeholder communications, and other organizational priorities. The selected proponent will support the full campaign lifecycle, including planning meetings, objective review, audience targeting, budget alignment, timeline coordination, KPI development, risk review, approvals, and reporting expectations.
Scope of work includes media strategy development, audience research, and recommendations based on geographic, demographic, behavioural, and interest-based targeting. The vendor will be expected to develop media strategies, channel recommendations, budget allocations, scheduling, retargeting approaches, and optimization plans designed to maximize campaign performance and return on investment. Media planning and buying services will include negotiating, purchasing, placing, and managing digital advertising inventory across platforms such as Meta, LinkedIn, Google Ads, YouTube, X, programmatic display, and other relevant channels.
The successful proponent will also provide creative development and copywriting support as needed, including campaign concepts, messaging frameworks, value propositions, creative themes, advertising copy, headlines, calls to action, social media content, and platform-specific messaging. Additional responsibilities include ongoing campaign monitoring, optimization of targeting and placements, budget and bidding management, performance reporting, post-campaign analysis, knowledge transfer, and account management with strategic advisory services.
Questions are due no later than July 29, 2026.
Similar RFPs
Frequently asked questions
- When is the submission deadline?
- Submissions are due August 5, 2026.
- Who is a good fit for this opportunity?
- Digital media agency with strong social and programmatic advertising expertise
- Proven experience managing campaigns on Meta, LinkedIn, Google Ads, YouTube, and X
- In-house capabilities for media planning, buying, optimization, and analytics
- Creative and copywriting team able to develop platform-specific campaign assets
- Experience supporting public sector, institutional, or stakeholder-focused communications
- Ability to manage multiple campaigns, budgets, KPIs, and reporting requirements
- Strategic advisory capacity with strong account management and post-campaign analysis skills
- Familiarity with Canadian and Ontario audiences and regional targeting strategies
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.