Digital and Social Media Marketing Campaign Design and Implementation Service
Location:
Virginia, United States
Posted on:
Deadline:
Summary:
The agency seeks a vendor to design and execute a digital marketing campaign that encourages public transit ridership, including asset creation, website updates, and post-campaign reporting.
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The agency is seeking a vendor to design and implement a comprehensive digital and social media marketing campaign aimed at encouraging individuals to return to public transit following the completion of construction on the Blue and Yellow Lines. The successful bidder will be responsible for developing targeted campaign messaging for both current and potential transit riders and formulating an overall marketing campaign strategy.
Responsibilities also include conceptualizing, designing, and producing all necessary advertising assets. This encompasses video, animation, static graphics, and other recommended formats tailored for a range of selected digital and social media channels. All creative assets must adhere to the latest industry standards for optimization and format.
Additionally, the agency's website should be refreshed to align with the campaign’s branding, which includes updating logos, links, and other relevant materials to present accurate transit information. Upon completion of the campaign, the vendor is required to deliver a comprehensive report with campaign metrics to the agency's communications team within 30 days.
Best-fit vendors:
• Experience in digital and social media marketing for public agencies or transit systems
• In-house creative capacity for video, animation, and graphic design
• Proven expertise in website updates and digital asset optimization
• Ability to provide detailed campaign performance reporting
• Located in or serving the Virginia region
