A British Columbia organization is seeking a qualified vendor to provide, implement, and support a comprehensive digital analytics solution over a three-year period. The selected vendor will be responsible for developing, deploying, and testing digital analytics solutions tailored to organizational requirements, including the setup and customization of analytics tracking, tag management, and the creation of user-friendly dashboards.

The solution must deliver real-time campaign data access and ensure that data ownership remains with the client. Vendors should have personnel accredited to implement Google suite products as required. The scope of work includes supporting advanced analytics initiatives such as data modeling, customer segmentation, attribution modeling, marketing mix modeling, and incrementality analysis. Collaboration is expected in designing and validating predictive models or simulations to inform marketing, customer engagement, product strategies, and energy programs.

The analytics outputs provided should be clearly communicated, actionable, and easily interpreted by business stakeholders, enabling informed, data-driven decision-making and strategic planning across multiple teams and departments.