Vendor needs to provide digital analytics solution. Develop, implement and test digital analytics solutions that align with requirements as well as reporting on these solutions. This may involve the setup and customization of analytics tracking, tag management and the development of user-friendly dashboards. Provide real time access to campaign data and ensure retains ownership of data. Ensure personnel have the necessary accreditation to implement the google suite of products required. Support advanced analytics initiatives such as data modeling, customer segmentation, attribution modeling, and forecasting (marketing mix modelling, incrementality analysis). Collaborate to design and validate predictive models or simulations that inform marketing, customer engagement, product, and energy programs. This will enable our marketing communications and program solutions to be driven by robust, data-informed strategies, empowering our digital analytics team to optimize insights and obtain customer interaction data across all digital platforms. Ensure that analytics outputs are clearly communicated, actionable, and easily interpreted by business stakeholders, enabling informed decision-making and strategic planning across various teams and departments. The contract period will be for three years.