The College seeks a qualified vendor to design and execute a comprehensive digital marketing strategy aimed at increasing awareness, engagement, and enrollment. The selected firm will provide ongoing monitoring, optimization, and detailed reporting to ensure the effectiveness of campaigns. Services will include expert consultation based on industry best practices, with guidance offered both prior to campaign launches and throughout campaign execution.

Key responsibilities involve advising on digital channel selection, audience targeting, keyword strategy, and leveraging emerging marketing techniques or channels. The firm will conduct in-depth research related to academic programs included in the campaign to develop the most effective approach to reach target audiences. Creative services such as concept design for digital assets, developing ads for multiple platforms, and building landing pages are also required.

The provider will be responsible for monitoring key performance indicators, adjusting strategies to improve outcomes, and delivering frequent performance data and analytical reports on a monthly basis. The contract term will be for five years, with all necessary services provided to establish and manage a digital strategy that delivers measurable return on investment.