When is the submission deadline?

Submissions are due June 24, 2026. Questions must be submitted by June 15, 2026.

What is the budget for this RFP?

The published budget is $130,000 – $140,000.

It was issued by Northern Essex Community College. The work is located in Haverhill, Massachusetts, United States.

Who is a good fit for this opportunity?

Proven expertise in digital marketing campaign strategy and management. Experience supporting higher education or enrollment-driven institutions. Familiarity with community college audiences and enrollment cycle. Demonstrated success with performance-driven and data-informed marketing. Capability to manage campaigns across multiple platforms such as Google Analytics, AdWords, and Meta/Facebook.

Digital Advertising Services (Due June 24, 2026)

Overview

Marketing, Advertising & Social Media

Haverhill, Massachusetts, United StatesPosted: June 9th, 2026Deadline: June 24th, 2026

Fit Score

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SUMMARY

RFP seeking a vendor to provide multi-channel digital advertising campaign planning, execution, and optimization to support enrollment growth and engagement for a Massachusetts-based educational institution.

KEY REQUIREMENTS

Must have experience working within higher education
Must be able to provide ongoing access to digital campaign performance data through a user-accessible online dashboard
Must be able to incorporate campaigns into NECC's existing Google Analytics, AdWords, and Meta/Facebook accounts
Must provide monthly reporting, analysis, and strategic recommendations
Must be able to provide a break-out of fees detailing paid advertising versus agency management costs
Must provide three contactable references
Must provide three case studies showcasing work similar in scope and objective
Must be able to sign and submit the Commonwealth of Massachusetts Standard Contract form within five days of award

BUDGET

Verified

$130,000 – $140,000

CONTRACT DURATION

11 months

TIMELINE

Bids Available: June 8th, 2026

Deadline for Written Bidders Questions: June 15th, 2026

Responses posted by: June 17th, 2026

Bids Due: June 24th, 2026

Finalist Presentation/Discussions: Week of July 6th, 2026

Contract Award: July 13th, 2026

Contract Start Date: August 1st, 2026

Contract End Date: June 30th, 2027

QUESTION DEADLINE

June 15th, 2026

Issuing Agency

Northern Essex Community College

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The agency is seeking a vendor to provide comprehensive digital advertising services. The selected vendor will collaborate closely in the strategic planning, execution, management, and optimization of digital advertising initiatives to drive enrollment growth, increase brand awareness, and support a range of institutional engagement objectives.

Responsibilities will include the end-to-end management of digital advertising campaigns, encompassing strategic recommendations for digital marketing channels, audience segmentation, ad formats, and budget allocation. Campaigns must be integrated with the agency’s existing Google Analytics, AdWords, and Meta/Facebook accounts for effective tracking. The vendor will develop multi-channel digital marketing strategies that support both seasonal enrollment periods and key events or program initiatives throughout the year, utilizing a diverse mix of tactics such as paid social, SEM, programmatic display, video placement, retargeting, geofencing, connected TV, streaming audio, and emerging technologies.

All proposed activities must align with the institution’s designated geographic service area. The ideal partner will demonstrate a strong understanding of the community college mission, experience with prospective student audiences, and knowledge of the enrollment lifecycle. Expertise in performance-driven marketing strategies and data-informed campaign optimization is essential. Services may include paid search management (keyword research), display and programmatic advertising, paid social media, audience targeting and retargeting, landing page and conversion optimization, campaign performance monitoring, A/B testing, and monthly analytics reporting with actionable optimization recommendations.

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Frequently asked questions

When is the submission deadline?: Submissions are due June 24, 2026. Questions must be submitted by June 15, 2026.
What is the budget for this RFP?: The published budget is $130,000 – $140,000.
Who issued this RFP?: It was issued by Northern Essex Community College. The work is located in Haverhill, Massachusetts, United States.
Who is a good fit for this opportunity?: Proven expertise in digital marketing campaign strategy and management
Experience supporting higher education or enrollment-driven institutions
Familiarity with community college audiences and enrollment cycle
Demonstrated success with performance-driven and data-informed marketing
Capability to manage campaigns across multiple platforms such as Google Analytics, AdWords, and Meta/Facebook

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