A qualified vendor is sought to provide comprehensive digital advertising services aimed at increasing program awareness and engagement. The selected vendor will develop and deliver targeted digital campaigns to promote various programs, focusing especially on reaching employers, business leaders, and community members.

The scope of work includes recommending and implementing effective digital tactics, such as display ads, search engine marketing, video content, streaming audio, social media promotions, geofencing, and retargeting, tailored to program goals and available budget. The overall objective is to boost awareness and participation in non-credit and enrichment program offerings by leveraging strategic digital channels.