A university in Texas is seeking a qualified vendor to manage and monetize its campus and athletics multimedia rights, digital advertising, and sponsorship programs. The selected provider will deliver integrated and compliant solutions for advertising sales, sponsorship activation, content management, and performance reporting, aligning with the university’s mission and supporting student athlete name, image, and likeness (NIL) initiatives.

The scope includes oversight and monetization of assets such as television and radio broadcasts, digital signage, guest Wi-Fi/5G advertising, hospitality areas, special events, fan engagement zones, social media, in-venue promotions, publications, and game day programs. The vendor must ensure activities adhere to university policies and industry standards.

Additionally, the opportunity involves managing existing contracts for talent booking, entertainment, event programming, pouring rights, beverage exclusivity, and vending. Certain exclusions apply, including responsibilities related to sports wagering, media for academic or research use, educational programming, livestreams, and political advocacy content.