An Illinois-based agency is seeking an experienced partner to enhance digital advertising placement processes and performance reporting capabilities. The selected vendor will be responsible for managing and optimizing all digital marketing buying, including search marketing, social media marketing, display advertising, digital billboards, and streaming audio/video. The agency requires a streamlined workflow for managing advertising and real-time access to advanced marketing analytics dashboards to maximize Return on Advertising Spend.

The vendor must provide a fully integrated analytics solution tailored to higher education recruitment and enrollment marketing. This solution should combine web traffic, paid media, Slate CRM data, enrollment funnel analytics, and tuition revenue into unified dashboards. The analytics must offer multi-touch attribution and paid media insights in a single, seamless view, with documentation showing measurable gains in marketing efficiency, revenue increases, and improved enrollment yield from using the platform. Reporting must deliver actionable, real-time insights on the effectiveness of digital marketing efforts.

The contract duration is one year. All vendor questions must be submitted by April 1, 2026.