This project seeks a vendor to develop and manage a comprehensive digital advertising campaign strategy aimed at driving online engagement and ticket sales. The campaign must align with Wheeler’s brand positioning and integrate seamlessly with seasonal creative materials for maximum impact.

Services will involve media planning and buying across platforms such as Meta, Google Search & Display, YouTube, programmatic networks, Spotify, TikTok, and others. Additional responsibilities include audience targeting and segmentation, campaign setup and ongoing optimization, budget management including pacing and reallocation, as well as conversion tracking and attribution analysis to ensure campaign effectiveness.