Destination Strategic Marketing Service
Location:
Oklahoma, United States
Posted on:
Deadline:
Summary:
Solicitation for a strategic marketing partner to promote tourism and cultural visitation, including planning, content creation, and performance measurement for a one-year period in Oklahoma.
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This RFP seeks a vendor to provide comprehensive destination strategic marketing services for an agency whose mission is to promote leisure, culture, and tourism. The selected provider will serve as a strategic marketing partner with the goal of increasing overnight visitation and driving visitor spending to benefit the community.
Key responsibilities include the development of strategic marketing plans; creation and execution of experience-based destination marketing initiatives; and targeted marketing campaigns to reach specific markets. The contractor will deliver support across creative development, digital and traditional media, content development, and will be responsible for performance measurement and reporting aligned with agency goals.
Additionally, the vendor will provide stakeholder and partner support, maintain strategic flexibility to address emerging opportunities, and offer ongoing consultation. The contract term will be for one year.
Best-fit vendors:
• Extensive experience in destination and tourism marketing
• Proven track record in strategic marketing planning and execution
• Expertise in digital, media, and content services
• Ability to provide performance measurement and reporting
• Familiarity with Oklahoma or similar regional tourism markets
• Capacity to manage stakeholder and partner relationships
