Vendor needs to provide destination assessment and strategic planning services. • Conduct a comprehensive Destination Assessment of agency’s visitor economy • Developing an organizational strategic plan to strengthen agency’s capacity, sustainability, and regional role • Engaging regional stakeholders in a structured and inclusive planning process • Producing implementation–ready deliverables that support future planning and execution • Ensuring compliance with federal funding requirements and agency investment priorities • Conduct a Destination Assessment to evaluate agency’s tourism assets, visitor experience, and regional tourism ecosystem. Consultant shall deliver: • Destination Assessment Report • Organizational Strategic Plan • Executive summaries suitable for board and funder use